Profiles on Women – Noemi Morales

Last year, along with two other Rockland Real Estate professionals, Noemi Morales hosted a “Beverly Hills Movie Star-Style Home Tour” in the foothills of the Ramapo Mountains. Lemonade and cookies were offered and a special tour map similar to those that lead you through Los Angeles homes of the Hollywood elite were prepared and given out to each guest.

Local artist Corinne Louie, a self-described “professional doodler, artsy fartsy web designer, sketch note artist, singer, musician and dancer” created drawings of each agent to include in the maps.

“I thought why not put our ideas and creativity together and collaborate on this really special open house,” said Noemi Morales who has been in the real estate business for over thirty years.
There were also large photo cutouts of Cher, Elvis and Marilyn Monroe adding to the creativity and glamour that Morales brings to the real estate table.


It appears that Morales brings other things to the table as well.

“I love to cook! I make my grandmother Carlina’s chicken fricassee as often as I can,” said Morales. “As a child, I used to help her plan Sunday dinners. She was my Mamita and there was nothing I loved more than spending time with her. She was my best friend. She picked up my sisters and I from school everyday and was our activities director. She took us to the library to church and taught us to cook and crochet, embroider and knit.”

While living on Arthur Avenue in the Bronx when her son Joseph was small it was her neighbor, Gloria Annunziata, who taught Morales to cook Italian food. “I would smell the aroma in the hallways and stop by to chat,” explained Morales. “The food was heaven.”

As a young girl Morales lived, for a few years, in Puerto Rico where the moon was her streetlight. Having been born and raised in New York, this was a very different lifestyle and one that Morales feels connected her to her Puerto Rican roots. “There is so much tradition there, it was a very different way to live,” she said. “I try to capture that feeling every Christmas with purely authentic Puerto Rican food around our table.”

Morales’ Father was a corrections officer and later a Federal Marshall. He was also a Marine with two purple hearts. Morales wanted to emulate her Dad when she was young. “I have such love and respect for him.” She said. “He told me ‘I arrest them and you get them out’. He wanted me to be a lawyer because he said I always had the winning argument.”

When Morales moved to Rockland she began her real estate journey. She sold a home to her first client who was on a broccoli and rice diet and also had a very different palate when it came to looking for a home. “It wasn’t easy, but I loved the challenge.” she said. That was July 1984. It was the beginning of a long and successful career, one where she is top in her field.

Morales grandson Luke will be turning three and she is hands down in love with him and his new passion for drums and any type of car, just like his Dad. Her Havenese puppies Molly and Buddy are always by her side, if they are not following around her husband Adam. Morales and her husband moved to Piermont in 1993 and feel very lucky to live in that idyllic village.

One of her clients Virginia Sanchez Korrol felt an immediate kinship to Morales. “It was a cold, snowy day when I first met Noemi at Piermont Landing. I felt immediately drawn to her. I appreciated her sense of fairness and caring—her values were more important than making a sale. I didn’t know it then, but I made a friend that day.”

Things you should know about Morales:
* She will never reveal her secret meatball recipe from her friend Jack.
* She is beaming with pride over her nephew’s recent graduation, as an officer, from the Martime Academy.
* When she travelled to the Island of Cape Horn she thought the boat would capsize because of the intensely rough waters. When the weather finally settled, the entire crew and guests went on the deck to see the most beautiful rainbow.
* Her Mother can take an onion and some garlic and make a meal fit for a King
* She is so proud of Piermont and its pesticide free landscape, which won them an award from the Governor.

“I love interacting with people everyday and the challenge real estate brings me,” she said. “This is the only career I see myself in and I am very lucky to have found it.”

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